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Title
Author(s)
2013
Direct versus indirect channels: Differentiated loss aversion in a high‐involvement, non‐frequently purchased hedonic product
Nicolau, Juan Luis
Jun-2013
Celebrity endorsers' performance on the “ground” and on the “floor”
Nicolau, Juan Luis
;
Santa María Beneyto, María Jesús
2013
Testing prospect theory in students’ performance
Pérez Galdón, Patricia
;
Nicolau, Juan Luis
2017
Sports results creating tourism value: Rafael Nadal’s tennis match points worth €12,000,000
Nicolau, Juan Luis
;
Santa María Beneyto, María Jesús
22-Jul-2021
Satisfaction and Expenditure in Wineries: A Prospect Theory Approach
Sellers Rubio, Ricardo
;
Nicolau, Juan Luis
1-May-2020
The Bundling Strategy: The One-Click Effect on Loss Aversion
Nicolau, Juan Luis
;
Sellers Rubio, Ricardo
Discover
Author
6
Nicolau, Juan Luis
2
Santa María Beneyto, María Jesús
2
Sellers Rubio, Ricardo
1
Pérez Galdón, Patricia
Subject
3
Prospect theory
2
Firm value
2
Tennis
1
Academic performance
1
Airfares
.
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Date issued
1
2021
1
2020
1
2017
3
2013
Document type
6
Article
Language
6
English
Center, unit or service
6
Universidad de Alicante. Departam...
2
Universidad de Alicante. Departam...