Sports results creating tourism value: Rafael Nadal’s tennis match points worth €12,000,000
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http://hdl.handle.net/10045/65573
Title: | Sports results creating tourism value: Rafael Nadal’s tennis match points worth €12,000,000 |
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Authors: | Nicolau, Juan Luis | Santa María Beneyto, María Jesús |
Research Group/s: | Marketing | Economía Industrial y Desarrollo Local |
Center, Department or Service: | Universidad de Alicante. Departamento de Marketing | Universidad de Alicante. Departamento de Economía Aplicada y Política Económica |
Keywords: | Image | Firm value | Loss aversion | Tennis | Sports tourism | Airlines |
Knowledge Area: | Comercialización e Investigación de Mercados | Economía Aplicada |
Issue Date: | 2017 |
Publisher: | SAGE Publications |
Citation: | Tourism Economics. 2017, 23(3): 697-701. doi:10.5367/te.2015.0537 |
Abstract: | The purpose of this article is to examine the effect of a tennis player’s performance in the Grand Slams on the market value of a leading airline from the player’s country. The analysis is applied to the Spanish airline, Iberia, and the Spanish tennis player, Rafael Nadal. It shows that his victories in the matches of the Grand Slam tennis tournaments led to an increase in the market value of Iberia. The result is confirmed by both the victory itself and the difference between sets in favor and sets against in the match. |
URI: | http://hdl.handle.net/10045/65573 |
ISSN: | 1354-8166 (Print) | 2044-0375 (Online) |
DOI: | 10.5367/te.2015.0537 |
Language: | eng |
Type: | info:eu-repo/semantics/article |
Rights: | © The Author(s) 2016 |
Peer Review: | si |
Publisher version: | http://dx.doi.org/10.5367/te.2015.0537 |
Appears in Collections: | INV - MKT - Artículos de Revistas INV - EIDL - Artículos de Revistas |
Files in This Item:
File | Description | Size | Format | |
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2017_Nicolau_Santa-Maria_etal_TourEcon_final.pdf | Versión final (acceso restringido) | 111,51 kB | Adobe PDF | Open Request a copy |
2017_Nicolau_Santa-Maria_etal_TourEcon_accepted.pdf | Accepted Manuscript (acceso abierto) | 521,62 kB | Adobe PDF | Open Preview |
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