Go to main content
Go
Navigation menu
Language
Valencià
Español
English
Home
Contact
Help
Sign on to:
My RUA
Receive email updates
Edit Profile
Go
Advanced
Teaching
Institutional
Research
Journals and Proceedings
RUA
Search
Search:
All of RUA
Teaching
GITE
Arts and Humanities
Health Sciencies
Social Sciencies and Law Studies
Sciences
ICE
Engineering and Architecture
Master's Thesis
Final Degree Projects
for
Current filters:
Title
Author
Keyword
Date Issued
Document type
Language
Center, unit or service
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Keyword
Date Issued
Document type
Language
Center, unit or service
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Keyword
Date Issued
Document type
Language
Center, unit or service
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Keyword
Date Issued
Document type
Language
Center, unit or service
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 1-7 of 7.
previous
page
1
next
page
Item hits:
Items
Access
Preview
Issue Date
Title
Author(s)
18-Jan-2012
Del ROI al IOR: el retorno de la inversión de la comunicación empresarial y publicitaria en medios sociales
Castello-Martinez, Araceli
7-Dec-2011
La definición del público objetivo en el briefing de medios para la estrategia de comunicación online
Castello-Martinez, Araceli
26-Oct-2011
Las plataformas 2.0 como canales de venta: la compra se vuelve (más) social
Castello-Martinez, Araceli
31-Mar-2011
La saturación publicitaria en los nuevos entornos digitales: ¿una cuestión ética?
Castello-Martinez, Araceli
2010
La construcción del entorno colaborativo por parte del anunciante en la Web 2.0
Castello-Martinez, Araceli
2010
La figura del Community Manager
Castello-Martinez, Araceli
May-2013
El estudio del retorno de la inversión y el impacto en la relación de la comunicación empresarial y publicitaria en plataformas sociales: herramientas disponibles en el mercado
Castello-Martinez, Araceli
Discover
Author
7
Castello-Martinez, Araceli
Subject
7
Publicidad
5
Internet
4
Redes sociales
3
Advertising
3
Communication
.
Subject -
next >
Date issued
1
2013
1
2012
3
2011
2
2010
Language
7
Spanish
Center, unit or service
7
Universidad de Alicante. Departam...