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Results 11-16 of 16.
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Title
Author(s)
25-May-2022
The Impact of Social Media on Hospitals’ Branding Initiatives: an Analysis about the World’s Best Hospitals
Medina Aguerrebere, Pablo
;
Medina, Eva
;
González-Pacanowski, Antonio
30-Jun-2023
Online Reputation Management in Spanish Public Hospitals. A Quantitative Analysis
Medina Aguerrebere, Pablo
;
Medina, Eva
;
González-Pacanowski, Antonio
10-May-2023
Managing Social Media for Making Cancer Hospitals’ Brands More Human: A Proposal Model based on a Literature Review
Medina Aguerrebere, Pablo
;
Medina, Eva
;
González-Pacanowski, Antonio
18-Jan-2024
Building smart brands through online and artificial intelligence tools: A quantitative analysis about the best hospitals in Spain
Medina Aguerrebere, Pablo
;
Medina, Eva
;
González-Pacanowski, Antonio
31-Dec-2023
Online Branding in the Healthcare Industry: A Quantitative Analysis on How the World’s Best Smart Hospitals Promote their Brands through Mobile Apps
Medina Aguerrebere, Pablo
;
Medina, Eva
;
González-Pacanowski, Antonio
5-Dec-2023
Promoting Hospitals’ Brand Reputation through Mobile Apps. A Quantitative Analysis about the Best Hospitals in Spain
Medina Aguerrebere, Pablo
;
Medina, Eva
;
González-Pacanowski, Antonio
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Author
16
González-Pacanowski, Antonio
16
Medina Aguerrebere, Pablo
14
Medina, Eva
1
López Molina, Paula
Subject
11
Reputation
9
Marca
8
Corporate communication
6
Social media
5
Corporate Communication
.
Subject -
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Date issued
1
2024
6
2023
4
2022
2
2021
1
2020
2
2018
Document type
16
Article
Language
13
English
4
Spanish
Center, unit or service
16
Universidad de Alicante. Departam...