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AccessPreviewIssue DateTitleAuthor(s)
Acceso abiertoMedina-Aguerrebere_etal_2022_CentralEuroJCommunication.pdf.jpg22-Sep-2022Digital Reputation Management in American Cancer Hospitals: A Proposed ModelMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_JARSS.pdf.jpg2023Building Meaningful Brands through Disseminating Artificial Intelligence-Related Content: An Essay about Cancer HospitalsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoReMedCom_13_02_21_ENG.pdf.jpg2022Online reputation management in Spanish cancer patients’ associations: a proposal modelMedina Aguerrebere, Pablo; González-Pacanowski, Antonio; Medina, Eva
Acceso abiertoMedina-Aguerrebere_etal_2022_Communication&Society.pdf.jpg3-Oct-2022Promoting Health Brands through Social Media. A Quantitative Analysis about the World’s Best Cancer HospitalsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abierto2018_Gonzalez_Medina_RevEspComSalud.pdf.jpg2018Las apps en la identidad digital hospitalaria: implicaciones en la reputación y tendenciasGonzález-Pacanowski, Antonio; Medina Aguerrebere, Pablo
Acceso abiertoMedina-Aguerrebere_etal_2022_RevEspComunSalud.pdf.jpg25-May-2022The Impact of Social Media on Hospitals’ Branding Initiatives: an Analysis about the World’s Best HospitalsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_RevPanamerComun.pdf.jpg30-Jun-2023Online Reputation Management in Spanish Public Hospitals. A Quantitative AnalysisMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_RCR.pdf.jpg10-May-2023Managing Social Media for Making Cancer Hospitals’ Brands More Human: A Proposal Model based on a Literature ReviewMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2024_OJCMT.pdf.jpg18-Jan-2024Building smart brands through online and artificial intelligence tools: A quantitative analysis about the best hospitals in SpainMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_EstComunic.pdf.jpg31-Dec-2023Online Branding in the Healthcare Industry: A Quantitative Analysis on How the World’s Best Smart Hospitals Promote their Brands through Mobile AppsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio

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