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Acceso abiertoMedina-Aguerrebere_etal_2023_JARSS.pdf.jpg2023Building Meaningful Brands through Disseminating Artificial Intelligence-Related Content: An Essay about Cancer HospitalsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_OnlineJCommunicMediaTech.pdf.jpg9-de febrer-2023Branding cancer research institutions through social media platformsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_RevEspComunSalud.pdf.jpg13-de juny-2023Promoting health education through mobile apps: a quantitative analysis about the world’s best hospitalsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_RevPanamerComun.pdf.jpg30-de juny-2023Online Reputation Management in Spanish Public Hospitals. A Quantitative AnalysisMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_RCR.pdf.jpg10-de maig-2023Managing Social Media for Making Cancer Hospitals’ Brands More Human: A Proposal Model based on a Literature ReviewMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_EstComunic.pdf.jpg31-de desembre-2023Online Branding in the Healthcare Industry: A Quantitative Analysis on How the World’s Best Smart Hospitals Promote their Brands through Mobile AppsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_EJ-MEDIA.pdf.jpg8-de novembre-2023Building Reputed Brands through Smart Technologies: A Quantitative Analysis of the Best Hospitals in the United KingdomMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_Zer.pdf.jpg5-de desembre-2023Promoting Hospitals’ Brand Reputation through Mobile Apps. A Quantitative Analysis about the Best Hospitals in SpainMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio

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