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Grupo de Investigación de la Marca Corporativa (UA.BRANDSCIENCE)
INV - UA.BRANDSCIENCE - Artículos de Revistas
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Issue Date
Title
Author(s)
30-Jul-2016
El nombre de la marca corporativa. Una taxonomía de los nombres de empresa familiar en España
Pinillos-Laffón, Alberto
;
Olivares-Delgado, Fernando
;
Rodríguez-Valero, Daniel
18-Jul-2016
An approach to patronymic names as a resource for familiness and as a variable for family business identification
Olivares-Delgado, Fernando
;
Pinillos-Laffón, Alberto
;
Benlloch Osuna, María Teresa
2015
Nombres corporativos en empresas de carácter familiar en Alicante (España). Criterios denominativos
Pinillos-Laffón, Alberto
20-Jan-2023
Gestión del naming en la empresa familiar
Olivares-Delgado, Fernando
;
Benlloch Osuna, María Teresa
;
Pinillos-Laffón, Alberto
Apr-2018
The brand name from the expert’s view: a new analysis proposal for the measurement of opinions from professional branders
Pinillos-Laffón, Alberto
;
Rodríguez-Valero, Daniel
;
Olivares-Delgado, Fernando
21-Mar-2024
Corporate naming from a branding perspective: an analysis of naming criteria applied to company names
Olivares-Delgado, Fernando
;
Rodríguez-Valero, Daniel
;
Pinillos-Laffón, Alberto
;
Benlloch Osuna, María Teresa
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Author
6
Pinillos-Laffón, Alberto
5
Olivares-Delgado, Fernando
3
Benlloch Osuna, María Teresa
3
Rodríguez-Valero, Daniel
Subject
4
Empresa familiar
4
Family business
4
Naming
3
Brand management
3
Corporate name
.
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Date issued
1
2024
1
2023
1
2018
2
2016
1
2015
Document type
6
Article
Language
3
English
3
Spanish
Center, unit or service
6
Universidad de Alicante. Departam...