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Grupo de Investigación de la Marca Corporativa (UA.BRANDSCIENCE)
INV - UA.BRANDSCIENCE - Artículos de Revistas
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Issue Date
Title
Author(s)
2015
Nombres corporativos en empresas de carácter familiar en Alicante (España). Criterios denominativos
Pinillos-Laffón, Alberto
Apr-2018
The brand name from the expert’s view: a new analysis proposal for the measurement of opinions from professional branders
Pinillos-Laffón, Alberto
;
Rodríguez-Valero, Daniel
;
Olivares-Delgado, Fernando
21-Mar-2024
Corporate naming from a branding perspective: an analysis of naming criteria applied to company names
Olivares-Delgado, Fernando
;
Rodríguez-Valero, Daniel
;
Pinillos-Laffón, Alberto
;
Benlloch Osuna, María Teresa
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Author
3
Pinillos-Laffón, Alberto
2
Olivares-Delgado, Fernando
2
Rodríguez-Valero, Daniel
1
Benlloch Osuna, María Teresa
Subject
3
Brand name
2
Corporate name
2
Empresa familiar
2
Family business
2
Naming
.
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Date issued
1
2024
1
2018
1
2015
Document type
3
Article
Language
2
English
1
Spanish
Center, unit or service
3
Universidad de Alicante. Departam...