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Grupo de Investigación de la Marca Corporativa (UA.BRANDSCIENCE)
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Issue Date
Title
Author(s)
30-Jul-2016
El nombre de la marca corporativa. Una taxonomía de los nombres de empresa familiar en España
Pinillos-Laffón, Alberto
;
Olivares-Delgado, Fernando
;
Rodríguez-Valero, Daniel
2015
Nombres corporativos en empresas de carácter familiar en Alicante (España). Criterios denominativos
Pinillos-Laffón, Alberto
20-Jan-2023
Gestión del naming en la empresa familiar
Olivares-Delgado, Fernando
;
Benlloch Osuna, María Teresa
;
Pinillos-Laffón, Alberto
21-Mar-2024
Corporate naming from a branding perspective: an analysis of naming criteria applied to company names
Olivares-Delgado, Fernando
;
Rodríguez-Valero, Daniel
;
Pinillos-Laffón, Alberto
;
Benlloch Osuna, María Teresa
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Author
4
Pinillos-Laffón, Alberto
3
Olivares-Delgado, Fernando
2
Benlloch Osuna, María Teresa
2
Rodríguez-Valero, Daniel
Subject
4
Brand name
3
Family business
3
Nombre de marca
2
Brand management
2
Corporate branding
.
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Date issued
1
2024
1
2023
1
2016
1
2015
Document type
4
Article
Language
3
Spanish
1
English
Center, unit or service
4
Universidad de Alicante. Departam...