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Issue Date
Title
Author(s)
29-Nov-2020
Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots
Olivares-Delgado, Fernando
;
Iglesias-Sánchez, Patricia P.
;
Benlloch Osuna, María Teresa
;
de las Heras-Pedrosa, Carlos
;
Jambrino-Maldonado, Carmen
24-Apr-2021
Towards a core unitary legal regime for Geographical Indications in the European Union digital market
Montero García-Noblejas, Pilar
1-Feb-2021
Brand strategy scope and advertising spending: The more the better?
Sellers Rubio, Ricardo
;
Calderón-Martínez, Aurora
18-May-2021
Brand Alliances and Stock Reactions
Mas-Ruiz, Francisco
;
Nicolau, Juan Luis
;
Calderón-Martínez, Aurora
22-Jul-2021
Consumption Threshold at Which Virtue Products Become Vice Products: The Case of Beer
Ruiz-Conde, Enar
;
Mas-Ruiz, Francisco
;
Parreño-Selva, Josefa
20-Mar-2022
Brand’s communications in Covid-19. Social role during and after lockdown
Iglesias-Sánchez, Patricia P.
;
Jambrino-Maldonado, Carmen
;
de las Heras-Pedrosa, Carlos
;
Frías Villegas, Noelia
;
Olivares-Delgado, Fernando
7-Mar-2023
Legacy of the Reactivation: The Spanish business movement born in the COVID-19 pandemic
Olivares-Delgado, Fernando
;
Benlloch Osuna, María Teresa
23-Apr-2023
Sustainable Outdoor Advertising: A Professional Point of View from Spain
Breva-Franch, Eva
;
Olivares-Delgado, Fernando
;
Benlloch Osuna, María Teresa
6-Apr-2023
Femvertising and COVID-19—What Did Brand Owners Broadcast during the Lockdown?
Jambrino-Maldonado, Carmen
;
Iglesias-Sánchez, Patricia P.
;
de las Heras-Pedrosa, Carlos
;
Olivares-Delgado, Fernando
;
Benlloch Osuna, María Teresa
21-Mar-2024
Corporate naming from a branding perspective: an analysis of naming criteria applied to company names
Olivares-Delgado, Fernando
;
Rodríguez-Valero, Daniel
;
Pinillos-Laffón, Alberto
;
Benlloch Osuna, María Teresa
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Author
6
Olivares-Delgado, Fernando
5
Benlloch Osuna, María Teresa
3
de las Heras-Pedrosa, Carlos
3
Iglesias-Sánchez, Patricia P.
3
Jambrino-Maldonado, Carmen
.
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COVID-19
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Advertising
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Branding
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Advertising efficiency
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Brand alliances
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2024
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2021
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2020
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10
Article
Center, unit or service
6
Universidad de Alicante. Departam...
3
Universidad de Alicante. Departam...
1
Universidad de Alicante. Departam...