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Grupo de Investigación de la Marca Corporativa (UA.BRANDSCIENCE)
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Issue Date
Title
Author(s)
29-Nov-2020
Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots
Olivares-Delgado, Fernando
;
Iglesias-Sánchez, Patricia P.
;
Benlloch Osuna, María Teresa
;
de las Heras-Pedrosa, Carlos
;
Jambrino-Maldonado, Carmen
20-Jan-2023
Gestión del naming en la empresa familiar
Olivares-Delgado, Fernando
;
Benlloch Osuna, María Teresa
;
Pinillos-Laffón, Alberto
7-Mar-2023
Legacy of the Reactivation: The Spanish business movement born in the COVID-19 pandemic
Olivares-Delgado, Fernando
;
Benlloch Osuna, María Teresa
23-Apr-2023
Sustainable Outdoor Advertising: A Professional Point of View from Spain
Breva-Franch, Eva
;
Olivares-Delgado, Fernando
;
Benlloch Osuna, María Teresa
6-Apr-2023
Femvertising and COVID-19—What Did Brand Owners Broadcast during the Lockdown?
Jambrino-Maldonado, Carmen
;
Iglesias-Sánchez, Patricia P.
;
de las Heras-Pedrosa, Carlos
;
Olivares-Delgado, Fernando
;
Benlloch Osuna, María Teresa
21-Mar-2024
Corporate naming from a branding perspective: an analysis of naming criteria applied to company names
Olivares-Delgado, Fernando
;
Rodríguez-Valero, Daniel
;
Pinillos-Laffón, Alberto
;
Benlloch Osuna, María Teresa
13-Feb-2024
La marca como intangible estratégico una reflexión crítica sobre su consideración como tema de interés para la empresa
Olivares-Delgado, Fernando
;
Benlloch Osuna, María Teresa
;
Álvarez-Villanueva, Cristina
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Author
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Olivares-Delgado, Fernando
2
de las Heras-Pedrosa, Carlos
2
Iglesias-Sánchez, Patricia P.
2
Jambrino-Maldonado, Carmen
2
Pinillos-Laffón, Alberto
.
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Brand name
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Branding corporativo
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COVID-19
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2024
4
2023
1
2020
Document type
7
Article
Language
5
English
2
Spanish
Center, unit or service
7
Universidad de Alicante. Departam...