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Results 11-20 of 20.
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AccessPreviewIssue DateTitleAuthor(s)
Acceso abiertoSellers_Calderon_2021_TourEcon_preprint.pdf.jpg1-Feb-2021Brand strategy scope and advertising spending: The more the better?Sellers Rubio, Ricardo; Calderón-Martínez, Aurora
Acceso restringidoMas_etal_2021_JBusiness-to-BusinessMarketing_final.pdf.jpg18-May-2021Brand Alliances and Stock ReactionsMas-Ruiz, Francisco; Nicolau, Juan Luis; Calderón-Martínez, Aurora
Acceso abierto2018_Pinillos_etal_BrandTrends.pdf.jpgApr-2018The brand name from the expert’s view: a new analysis proposal for the measurement of opinions from professional brandersPinillos-Laffón, Alberto; Rodríguez-Valero, Daniel; Olivares-Delgado, Fernando
Acceso abiertoRuiz-Conde_etal_2021_Foods.pdf.jpg22-Jul-2021Consumption Threshold at Which Virtue Products Become Vice Products: The Case of BeerRuiz-Conde, Enar; Mas-Ruiz, Francisco; Parreño-Selva, Josefa
Acceso abiertoIglesias-Sanchez_etal_2022_CogentSocSci.pdf.jpg20-Mar-2022Brand’s communications in Covid-19. Social role during and after lockdownIglesias-Sánchez, Patricia P.; Jambrino-Maldonado, Carmen; de las Heras-Pedrosa, Carlos; Frías Villegas, Noelia; Olivares-Delgado, Fernando
Acceso abiertoOlivares_Benlloch_2023_BJB.pdf.jpg7-Mar-2023Legacy of the Reactivation: The Spanish business movement born in the COVID-19 pandemicOlivares-Delgado, Fernando; Benlloch Osuna, María Teresa
Acceso abiertoBreva-Franch_etal_2023_CommunicationToday.pdf.jpg23-Apr-2023Sustainable Outdoor Advertising: A Professional Point of View from SpainBreva-Franch, Eva; Olivares-Delgado, Fernando; Benlloch Osuna, María Teresa
Acceso abiertoJambrino-Maldonado_etal_2023_Systems.pdf.jpg6-Apr-2023Femvertising and COVID-19—What Did Brand Owners Broadcast during the Lockdown?Jambrino-Maldonado, Carmen; Iglesias-Sánchez, Patricia P.; de las Heras-Pedrosa, Carlos; Olivares-Delgado, Fernando; Benlloch Osuna, María Teresa
Acceso abiertoOlivares-Delgado_etal_2024_IntJSciManagTourism.pdf.jpg21-Mar-2024Corporate naming from a branding perspective: an analysis of naming criteria applied to company namesOlivares-Delgado, Fernando; Rodríguez-Valero, Daniel; Pinillos-Laffón, Alberto; Benlloch Osuna, María Teresa
Acceso abiertoOlivares-Delgado_etal_2024_RevMarketingPublicidad.pdf.jpg23-May-2024What is the name of Spanish hotels? An analysis of the naming of hotels in Benidorm and AlicanteOlivares-Delgado, Fernando; Rodríguez-Valero, Daniel; Pinillos-Laffón, Alberto; Benlloch Osuna, María Teresa

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