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Grupo de Investigación de la Marca Corporativa (UA.BRANDSCIENCE)
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Issue Date
Title
Author(s)
2021
Marcas negras en el mercado de la telefonía móvil en España: ¿Nos informan las marcas de quién fabrica los smartphones que venden?
Rodríguez-Valero, Daniel
;
Pinillos-Laffón, Alberto
21-Mar-2024
Corporate naming from a branding perspective: an analysis of naming criteria applied to company names
Olivares-Delgado, Fernando
;
Rodríguez-Valero, Daniel
;
Pinillos-Laffón, Alberto
;
Benlloch Osuna, María Teresa
23-May-2024
What is the name of Spanish hotels? An analysis of the naming of hotels in Benidorm and Alicante
Olivares-Delgado, Fernando
;
Rodríguez-Valero, Daniel
;
Pinillos-Laffón, Alberto
;
Benlloch Osuna, María Teresa
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Author
3
Pinillos-Laffón, Alberto
2
Benlloch Osuna, María Teresa
2
Olivares-Delgado, Fernando
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Brand name
2
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2
Nombre corporativo
2
Nombre de marca
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Benidorm
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Date issued
2
2024
1
2021
Document type
3
Article
Language
2
English
1
Spanish
Center, unit or service
3
Universidad de Alicante. Departam...