Assessing domestic water use habits for more effective water awareness campaigns during drought periods: a case study in Alicante, Eastern Spain

Abstract

The design of water awareness campaigns could benefit from knowledge on the specific characteristics of domestic water use and of the factors that may influence certain water consumption habits. This paper investigates water use in 450 households of 10 municipalities of drought prone Alicante (Spain) with the objective of increasing knowledge about existing domestic water behavior and therefore help to improve the design and implementation of future water awareness campaigns. The survey results indicate that users already follow many of the conservation practices mentioned in messages. Moreover, campaigns need to take into account the differences in water use and habits derived from differences in urban models (concentrated or disperse).