Items
Acceso | Vista previa | Fecha de publicación | Título | Autor/es |
| | 25-abr-2024 | Promoting Hospitals’ Reputation through Smart Branding Initiatives. A Quantitative Analysis of the Best Hospitals in the United States | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
| | 1-feb-2023 | El uso de Instagram por parte de los influencers gastronómicos: semejanzas y diferencias entre los instagramers preocupados por una alimentación sana y los comidistas | Navarro-Beltrá, Marián; Herrero Ruiz, Laura |
| | 22-ene-2024 | The Role of Smart Technologies in French Hospitals’ Branding Strategies | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
| | 31-dic-2023 | Online Branding in the Healthcare Industry: A Quantitative Analysis on How the World’s Best Smart Hospitals Promote their Brands through Mobile Apps | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
| | 18-ene-2024 | Building smart brands through online and artificial intelligence tools: A quantitative analysis about the best hospitals in Spain | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
| | 5-dic-2023 | Promoting Hospitals’ Brand Reputation through Mobile Apps. A Quantitative Analysis about the Best Hospitals in Spain | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
| | 8-nov-2023 | Building Reputed Brands through Smart Technologies: A Quantitative Analysis of the Best Hospitals in the United Kingdom | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
| | 21-jun-2023 | El enfoque de género en la política editorial de las revistas científicas de Comunicación de mayor impacto del Journal Citation Reports | Hernández-Ruiz, Alejandra; Tortajada Giménez, Iolanda; Martínez Martínez, Inmaculada José |
| | 13-jun-2023 | Promoting health education through mobile apps: a quantitative analysis about the world’s best hospitals | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
| | 30-jun-2023 | Online Reputation Management in Spanish Public Hospitals. A Quantitative Analysis | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
| | 20-jun-2023 | Técnicas digitales para el estudio de las competencias y perfiles profesionales: el caso de la oferta laboral de SEO | Escandell-Poveda, Raquel; Papí-Gálvez, Natalia; Iglesias-García, Mar |
| | 10-may-2023 | Managing Social Media for Making Cancer Hospitals’ Brands More Human: A Proposal Model based on a Literature Review | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
| | 9-feb-2023 | Branding cancer research institutions through social media platforms | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
| | 8-feb-2023 | Literacy difficulties 'self-perception in advertising students | Martín-Llaguno, Marta; Ortiz, Maria J.; Vilaplana-Aparicio, Maria J. |
| | 28-ene-2023 | Competencias profesionales en perfiles digitales: especialistas en posicionamiento web | Escandell-Poveda, Raquel; Papí-Gálvez, Natalia; Iglesias-García, Mar |
| | 1-nov-2018 | El rol de las redes sociales en la difusión de la identidad corporativa de los hospitales españoles | González-Pacanowski, Antonio; Medina Aguerrebere, Pablo |
| | dic-2014 | Tendències de les publicacions informatives cientificomèdiques en l'era 2.0 | González-Pacanowski, Antonio; Medina Aguerrebere, Pablo |
| | 26-dic-2022 | Communication and Transparency of Innovation: The Case of the Valencian Community (Spain) | Vilaplana-Aparicio, Maria J.; Martín-Llaguno, Marta; Iglesias-García, Mar |
| | 2023 | Building Meaningful Brands through Disseminating Artificial Intelligence-Related Content: An Essay about Cancer Hospitals | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
| | 2022 | The impact of social realism in French and Russian literature on social law in Europe: Dostoyevsky and Hugo. What is the impact of Dostoyevsky's and Hugo's works of social realism on social laws in Europe? | Medina, Eva; González-Pacanowski, Antonio; Medina Aguerrebere, Pablo |