Modeling user behaviour aware websites with PRML

Abstract

Adaptive websites usually change as effect of user navigational actions. Most current web engineering approaches (which consider personalization) allow to detect basic user browsing behaviour (e.g. user click on a link) but don’t consider the definition of (complex) behaviour events or user behaviour pattern recognition. In this paper, we use a method independent language called PRML to specify behaviour aware websites. PRML evolved out the experience of OO-H and was designed to be a generic personalization specification method that can be reused for different web design approaches. PRML allows the personalization when a complex behaviour event is triggered (i.e. a sequence of links) and also allows the definition and recognition (at runtime) of user behaviour patterns.