Items
| Acceso | Vista previa | Fecha de publicación | Título | Autor/es |
 |  | 28-abr-2022 | La externalización de los servicios de información turística en el contexto de la COVID‑19 | Garulo Ramón, Carlos; Díez Sánchez, Juan José; Sellers Rubio, Ricardo |
|  | 14-mar-2022 | COVID-19 related policies: The role of environmental concern in understanding citizens’ preferences | Escario, José-Julián; Rodríguez-Sánchez, Carla; Valero-Gil, Jesus, et al |
 |  | 25-feb-2022 | The effect of movie and television placements | Sharma, Abhinav; Nicolau, Juan Luis; Mas-Ruiz, Francisco |
|  | 23-feb-2022 | Virtual reality in retirement communities: Technology acceptance and tourist destination recommendation | Sancho-Esper, Franco; Ostrovskaya, Liudmila; Rodríguez-Sánchez, Carla, et al |
|  | 10-nov-2021 | Evaluación de la presencia de los sitios web de turismo de costa de España en los motores de búsqueda | Molina Pérez, Lucía; Casado-Díaz, Ana B.; Sellers Rubio, Ricardo |
|  | 3-ago-2021 | Wine ratings and advertising strategies: is there a link? | Sellers Rubio, Ricardo |
|  | 23-nov-2021 | Global and local corporate social responsibility: a study of foreign entry mode choice in Spanish quoted firms | Mas-Ruiz, Francisco; Rodríguez-Sánchez, Carla; Sancho-Esper, Franco, et al |
|  | 10-sep-2021 | Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt? | Martínez-Navarro, Jesús; Bigné, Enrique |
|  | 22-jul-2021 | Consumption Threshold at Which Virtue Products Become Vice Products: The Case of Beer | Ruiz-Conde, Enar; Mas-Ruiz, Francisco; Parreño-Selva, Josefa |
|  | 22-jul-2021 | Satisfaction and Expenditure in Wineries: A Prospect Theory Approach | Sellers Rubio, Ricardo; Nicolau, Juan Luis |
|  | jul-2021 | La influencia de los factores políticos en la externalización de servicios de información turística | Garulo Ramón, Carlos; Díez Sánchez, Juan José; Sellers Rubio, Ricardo |
|  | 18-may-2021 | Brand Alliances and Stock Reactions | Mas-Ruiz, Francisco; Nicolau, Juan Luis; Calderón-Martínez, Aurora |
|  | 30-ene-2021 | Strategic groups and product differentiation: Evidence from the Spanish airline market deregulation | Ruiz Moreno, Felipe; Mas-Ruiz, Francisco; Sancho-Esper, Franco |
|  | 20-may-2021 | Customer perceived integrated marketing communications: A segmentation of the soda market | Suay-Pérez, Francisco; Penagos-Londoño, Gabriel Ignacio; Porcu, Lucia, et al |
|  | 16-feb-2021 | Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share | Sellers Rubio, Ricardo; Mas-Ruiz, Francisco; Sancho-Esper, Franco |
|  | 5-feb-2020 | Selling the past. The use of history as a marketing strategy in Spain, 1900-1980 | Miranda Encarnación, José Antonio; Ruiz Moreno, Felipe |
|  | 3-nov-2020 | Tourists’ water conservation behavior in hotels: the role of gender | Casado-Díaz, Ana B.; Sancho-Esper, Franco; Rodríguez-Sánchez, Carla, et al |
|  | 17-dic-2020 | The effect of short-term rentals on regional hotel efficiency | Casado-Díaz, Ana B.; Sellers Rubio, Ricardo |
|  | may-2021 | Hotels' COVID-19 innovation and performance | Sharma, Abhinav; Shin, Hakseung; Santa María Beneyto, María Jesús, et al |
|  | 1-feb-2021 | Brand strategy scope and advertising spending: The more the better? | Sellers Rubio, Ricardo; Calderón-Martínez, Aurora |
