Go to main content
Go
Navigation menu
Language
Valencià
Español
English
Home
Contact
Help
Sign on to:
My RUA
Receive email updates
Edit Profile
Go
Advanced
Teaching
Institutional
Research
Journals and Proceedings
RUA
Search
Search:
All of RUA
Research
Marketing
INV - MKT - Artículos de Revistas
INV - MKT - Capítulos de Libros
INV - MKT - Comunicaciones a Congresos, Conferencias, etc.
INV - MKT - Libros
INV - MKT - Working Papers
for
Current filters:
Title
Author
Keyword
Date Issued
Document type
Language
Center, unit or service
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Keyword
Date Issued
Document type
Language
Center, unit or service
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Keyword
Date Issued
Document type
Language
Center, unit or service
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 1-10 of 25.
previous
page
1
2
3
next
page
Item hits:
Items
Access
Preview
Issue Date
Title
Author(s)
Feb-2004
Analysing three basic decisions of tourists: going away, going abroad and going on tour
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
Nov-2006
A new marketing segmentation approach based on marginal individual utilities: applying CRM is not a chimera anymore
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
Feb-2004
Stochastic choice analysis of tourism destinations
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
2010
Contribution of individual to collective brands
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
May-2008
The negative effects of failed service recoveries
Casado-Díaz, Ana B.
;
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
May-2015
Detecting Free Riders in Collective Brands through a Hierarchical Choice Process
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
Nov-2006
Technical efficiency in the retail food industry: the influence of inventory investment, wage levels, and age of the firm
Sellers Rubio, Ricardo
;
Mas-Ruiz, Francisco
Jan-2004
Third-party complaints and firm performance: an application in Spanish banking
Casado-Díaz, Ana B.
;
Sellers Rubio, Ricardo
;
Mas-Ruiz, Francisco
Jan-2015
Economic efficiency of members of protected designations of origin: sharing reputation indicators in the experience goods of wine and cheese
Sellers Rubio, Ricardo
;
Mas-Ruiz, Francisco
2016
The effect of collective brand on advertising productivity
Mas-Ruiz, Francisco
;
Sancho-Esper, Franco
;
Sellers Rubio, Ricardo
Discover
Author
8
Nicolau, Juan Luis
7
Sancho-Esper, Franco
7
Sellers Rubio, Ricardo
4
Ruiz-Conde, Enar
3
Parreño-Selva, Josefa
.
Author -
next >
Subject
4
Strategic groups
4
Wine
3
Collective brand
2
Banking industry
2
Collective reputation
.
Subject -
next >
Date issued
7
2020 - 2022
12
2010 - 2019
6
2004 - 2009
Document type
18
Article
7
Working Paper
Center, unit or service
25
Universidad de Alicante. Departam...