Analysis of modern sports marketing of post-Olympic era
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10045/17836
| Title: | Analysis of modern sports marketing of post-Olympic era |
|---|---|
| Authors: | Wang, Hui |
| Keywords: | Post-Olympic era | Modern | Sports | Marketing |
| Knowledge Area: | Educación Física y Deportiva |
| Issue Date: | Jun-2011 |
| Publisher: | Universidad de Alicante. Área de Educación Física y Deporte |
| Citation: | WANG, Hui. “Analysis of modern sports marketing of post-Olympic era”. Journal of Human Sport and Exercise [en línea]. Vol. 6, No. 2 (2011). ISSN 1988-5202, pp. 378-384. http://www.jhse.ua.es/index.php/jhse/article/viewArticle/172 [consulta: 30 junio 2011] |
| Abstract: | There is a long history for sports as a marketing vehicle. With enormous business opportunities and expanding market, Chinese enterprises, large and small, are taking advantages of "in-depth marketing" to build their brand names with all their resources and promote sustained development of modern sports marketing. |
| URI: | http://hdl.handle.net/10045/17836 |
| ISSN: | 1988-5202 |
| DOI: | 10.4100/jhse.2011.62.18 |
| Language: | eng |
| Type: | info:eu-repo/semantics/article |
| Peer Review: | si |
| Publisher version: | http://dx.doi.org/10.4100/jhse.2011.62.18 |
| Appears in Collections: | Journal of Human Sport and Exercise - 2011, Vol. 6, No. 2 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
 jhse_Vol_VI_N_II_378-384.pdf | 169,7 kB | Adobe PDF | Open Preview | |
See citations in Google Scholar
This item is licensed under a Creative Commons License
