A Systematic Review of Social Marketing Interventions to Promote Pro-Environmental Behavior Using CBSM Benchmark Criteria
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| Title: | A Systematic Review of Social Marketing Interventions to Promote Pro-Environmental Behavior Using CBSM Benchmark Criteria |
|---|---|
| Authors: | Rodríguez-Sánchez, Carla | Sancho-Esper, Franco | Campayo Sánchez, Fernando |
| Research Group/s: | Marketing |
| Center, Department or Service: | Universidad de Alicante. Departamento de Marketing |
| Keywords: | Systematic review | Community-based social marketing | Behavior change | Intervention | Pro-environmental behavior | Benchmark criteria |
| Issue Date: | 26-Apr-2023 |
| Publisher: | Luminous Insights |
| Citation: | Rodriguez-Sanchez, C., Sancho-Esper, F.M., & Campayo-Sanchez, F. (2023). A Systematic Review of Social Marketing Interventions to Promote Pro-Environmental Behavior Using CBSM Benchmark Criteria. Business Research Proceedings, X(X), 1-3. https://doi.org/10.51300/BRP-2023-86 |
| URI: | http://hdl.handle.net/10045/134168 |
| DOI: | 10.51300/BRP-2023-86 |
| Language: | eng |
| Type: | info:eu-repo/semantics/conferenceObject |
| Rights: | © 2023 by the authors. | Published by: Luminous Insights LLC. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
| Peer Review: | si |
| Publisher version: | https://doi.org/10.51300/BRP-2023-86 |
| Appears in Collections: | INV - MKT - Comunicaciones a Congresos, Conferencias, etc. |
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| File | Description | Size | Format | |
|---|---|---|---|---|
 Rodriguez-Sanchez_etal_2023_BusinessResearchProceedings.pdf | 823,46 kB | Adobe PDF | Open Preview | |
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