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Browsing by Author Ribeiro-Cardoso, Paulo
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Showing results 1 to 3 of 3
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2019
¿Cómo percibimos la publicidad? Antecedentes de la actitud hacia la publicidad e implicaciones en la intención de compra
Ribeiro-Cardoso, Paulo
;
Henrique-Vieira, Luís
;
Serra-da-Fonseca, Manuel José
2016
Fashion opinion leadership, innovativeness and attitude toward advertising among Portuguese consumers
Ribeiro-Cardoso, Paulo
;
Teixeira, Sandrina
;
Santos, Ana-Luisa
20-Jul-2012
What makes an ad enjoyable? Analysing advertising appeals as viewed by Portuguese consumers
Freitas, Elsa-Simões-Lucas
;
Ribeiro-Cardoso, Paulo