Conesa-Agüera, Alicia, Jiménez-Ruiz, Ismael, Almansa Martínez, Pilar, Juliá-Sanchis, Rocío Design and validation of the social assimilation of beauty and body image stereotypes questionnaire in Spain Health Care for Women International. 2019, 40(11): 1268-1282. doi:10.1080/07399332.2019.1590359 URI: http://hdl.handle.net/10045/99171 DOI: 10.1080/07399332.2019.1590359 ISSN: 0739-9332 (Print) Abstract: It may be considered esthetic violence when social demands regarding beauty affect and manipulate the development of individual identity and body image to respond to supposed prevailing ideals in society. We design and validate an instrument for measuring the degree of social assimilation of such stereotypes regarding beauty and body image linked to gender. The questionnaire was developed from a sample of 918 Spanish adults who participated online to develop it. The questionnaire was composed of 23 items. The assessment of preconceived images of bodily perfection provides examples of how esthetic violence affects the health of both men and women. Keywords:Beauty, Body image, Stereotypes, Social assimilation, Questionnaire, Spain Taylor & Francis info:eu-repo/semantics/article