De-Juan-Vigaray, María D.
Retail Marketing: Part 3. General Interior. Store
URI: http://hdl.handle.net/10045/15529
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Abstract: 
Se presentan los aspectos relacionados con la gestión del interior de un establecimiento minorista a nivel general. Con detalle se revisan conceptos tales como: Flooring Wall textures Colors Lighting Width of aisles Temperature Dressing facilities Personnel Sounds Cleanliness Scents Technology Sounds Vertical transportation Fixtures, equipment Cash register-Placement Prices Dead Areas furnishings.
Keywords:Retailing, Merchandising, Flooring, Colors, Lighting, Dressing facilities, Personnel, Sounds, Vertical transportation, Fixtures, Equipment, Wall textures, Width of aisles, Temperature, Cleanliness, Scents, Technology, Cash register-placement, Prices dead areas, Dead areas
info:eu-repo/semantics/lecture