Millan-Tudela, Luis A., Marco-Lajara, Bartolomé, Sánchez-García, Eduardo, Poveda-Pareja, Esther, Martínez-Falcó, Javier
Tomacco Limited and the elements for success and failure
URI: http://hdl.handle.net/10045/142134
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Abstract: 
This case study, based on The Simpsons’ Farm (S11-E5), explores the strategic nature of different resources and capabilities (RR&CC) in the business context. The text allows to assess different RR&CC based on the criteria of strategic advantage generation and maintaining, as well as rent approriation.
Keywords:Strategic Management, Resources, Capabilities, Internal Analysis
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