Ruiz-Conde, Enar, Mas-Ruiz, Francisco, Parreño-Selva, Josefa
Consumption Threshold at Which Virtue Products Become Vice Products: The Case of Beer
Ruiz-Conde E, Mas-Ruiz F, Parreño-Selva J. Consumption Threshold at Which Virtue Products Become Vice Products: The Case of Beer. Foods. 2021; 10(8):1688. https://doi.org/10.3390/foods10081688
URI: http://hdl.handle.net/10045/117246
DOI: 10.3390/foods10081688
ISSN: 2304-8158
Abstract: 
Relative vices and virtues have traditionally been defined according to time-inconsistent preferences. Vice products exchange small immediate rewards (e.g., pleasure) for larger delayed costs (e.g., health), while virtue products exchange small immediate costs for larger delayed rewards. This definition can be criticized because there is evidence that small amounts of beer (or chocolate) convey a long-term health benefit, whereas large quantities impose a delayed cost. Thus, we assume that virtue products can become vice products when consumption is above a certain threshold. Survey data identifies alcoholic beer as a product that gives immediate rewards and does not impose a delayed cost. Our analysis reveals a consumption threshold that supports our assumptions.
Keywords:Consumption threshold, Virtue and vice products, Self-control, Reverse self-control problem
MDPI
info:eu-repo/semantics/article