ICT and the Sustainability of World Heritage Sites. Analysis of Senior Citizens’ Use of Tourism Apps
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Título: | ICT and the Sustainability of World Heritage Sites. Analysis of Senior Citizens’ Use of Tourism Apps |
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Autor/es: | Ramos-Soler, Irene | Martínez-Sala, Alba-María | Campillo-Alhama, Concepción |
Grupo/s de investigación o GITE: | Comunicación y Públicos Específicos | Relaciones Públicas, Responsabilidad Social y Comunicación con Públicos Especializados y las Minorías | Grupo de Estudios sobre Publicidad Institucional, Política y Social (GEPIPS) |
Centro, Departamento o Servicio: | Universidad de Alicante. Departamento de Comunicación y Psicología Social |
Palabras clave: | Apps | Cultural tourism | Cultural heritage site | Experiential marketing | Senior tourists | Smart tourism | Sustainability | Tourism experience | Web 2.0 | World heritage |
Área/s de conocimiento: | Comunicación Audiovisual y Publicidad |
Fecha de publicación: | 8-jun-2019 |
Editor: | MDPI |
Cita bibliográfica: | Ramos-Soler I, Martínez-Sala A-M, Campillo-Alhama C. ICT and the Sustainability of World Heritage Sites. Analysis of Senior Citizens’ Use of Tourism Apps. Sustainability. 2019; 11(11):3203. doi:10.3390/su11113203 |
Resumen: | Information and Communication Technologies (ICT) and applications (apps) for tourists are key tools for the sustainability of World Cultural Heritage Sites (WCHS). Their integration into tourism marketing strategies poses challenges regarding the satisfaction of the expectations of the target stakeholders, particularly senior tourists, people aged 60 and over. This paper adopts an exploratory and descriptive approach that combines qualitative techniques (focus groups), to study the use senior citizens make of ICT and tourism apps, with quantitative ones. In this sense, content analysis has been performed on a sample of tourism apps. The results reveal that ICT are essential tools for senior tourists and positively influence tourists’ final perception of the travel experience. The analysis of these mobile apps shows that they meet the expectations of senior tourists, who constitute a relevant generation for cultural tourism and are of special interest for the sustainability of WCHS. The configuration and development of these tools must be adapted to this generation, which we call Generation W. |
Patrocinador/es: | This paper was funded by the I3CE Research Network Programme for University Teaching of the Education Sciences Institute of the University of Alicante (call 2018-19). Ref.: (4338) PROTO-COL Inter-University Network of Collaborative Work In Protocol, Event Management And Institutional Relations (2010–2019). |
URI: | http://hdl.handle.net/10045/92792 |
ISSN: | 2071-1050 |
DOI: | 10.3390/su11113203 |
Idioma: | eng |
Tipo: | info:eu-repo/semantics/article |
Derechos: | © 2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). |
Revisión científica: | si |
Versión del editor: | https://doi.org/10.3390/su11113203 |
Aparece en las colecciones: | INV - AgeCOM - Artículos de Revistas INV - RPRSS - Artículos de Revistas INV - GEPIPS - Artículos de Revistas INV - MAE-CO - Artículos de Revistas INV - COMPUBES - Artículos de Revistas |
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