Online Reputation and Destination Competitiveness: The Case of Spain
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http://hdl.handle.net/10045/92508
Title: | Online Reputation and Destination Competitiveness: The Case of Spain |
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Authors: | Perles Ribes, José Francisco | Ramón-Rodríguez, Ana B. | Moreno-Izquierdo, Luis | Such Devesa, María Jesús |
Research Group/s: | Economía del Turismo, Recursos Naturales y Nuevas Tecnologías (INNATUR) | Internacionalización de la Empresa y Comercio Exterior |
Center, Department or Service: | Universidad de Alicante. Departamento de Análisis Económico Aplicado |
Keywords: | Online reputation | Destination competitiveness | Social media | Tourist perceptions | Big data | Spain |
Knowledge Area: | Economía Aplicada |
Issue Date: | 15-May-2019 |
Publisher: | Cognizant Communication Corporation |
Citation: | Tourism Analysis. 2019, 24(2): 161-176. doi:10.3727/108354219X15525055915518 |
Abstract: | This article empirically explores the relationship existing between the online reputation and tourism competitiveness of Spanish coastal tourism destinations. It is based on big data from comments made by tourists in social media. The existing literature suggests that, in theory, a destination's online reputation plays a key role in promoting its competitiveness. However, the results obtained in this study reflect, for the Spanish case, that this effect is today still very small and other determinants of competitiveness exist that are more relevant in promoting a true competitive advantage of destinations. |
URI: | http://hdl.handle.net/10045/92508 |
ISSN: | 1083-5423 (Print) | 1943-3999 (Online) |
DOI: | 10.3727/108354219X15525055915518 |
Language: | eng |
Type: | info:eu-repo/semantics/article |
Rights: | © 2019 Cognizant, LLC. |
Peer Review: | si |
Publisher version: | https://doi.org/10.3727/108354219X15525055915518 |
Appears in Collections: | INV - INNATUR - Artículos de Revistas INV - ECO-IA - Artículos de Revistas INV - Internacionalización de la Empresa y Comercio Exterior - Artículos de Revistas |
Files in This Item:
File | Description | Size | Format | |
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2019_Perles-Ribes_etal_TourismAnal_final.pdf | 549,85 kB | Adobe PDF | Open Preview | |
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