INNOVATE Evidence Briefing. Challenges and opportunities to minimise the risks of innovation in tourism

Abstract

This is a policy note from the project “The innovation journey of tourism entrepreneurs: evidence from Spain and the UK and policy implications-INNOVATE”. The project aims to deepen understanding of the different stages of the innovation journey followed by entrepreneurs in tourism to contribute to the design of more effective innovation policies. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement Nº 700893. This briefing is based on more than 70 interviews with tourism innovative entrepreneurs (both successful and unsuccessful).