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Issue Date
Title
Author(s)
Jan-2003
Factores determinantes de los resultados derivados de las actividades de patrocinio y mecenazgo
Calderón-Martínez, Aurora
;
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
Dec-2010
Industrias creativas: novedades, objeciones y perspectivas
Rodríguez-Ferrándiz, Raúl
;
Tur-Viñes, Victoria
;
Olivares-Delgado, Fernando
Oct-2014
Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment
Ruiz-Conde, Enar
;
Wieringa, Jaap E.
;
Leeflang, Peter S.H.
Mar-2011
Evaluación de las comunicaciones de un congreso de marketing y su posterior publicación
Ruiz-Conde, Enar
;
Parreño-Selva, Josefa
;
Calderón-Martínez, Aurora
;
Mas-Ruiz, Francisco
1-Mar-2013
Participación y visibilidad web de los repositorios digitales universitarios en el contexto europeo
Calderón-Martínez, Aurora
;
Ruiz-Conde, Enar
Sep-2015
Leading emerging markets: capturing and diffusing scientific knowledge through research-oriented repositories
Calderón-Martínez, Aurora
;
Ruiz-Conde, Enar
Feb-2014
University institutional repositories: competitive environment and their role as communication media of scientific knowledge
Ruiz-Conde, Enar
;
Calderón-Martínez, Aurora
2014
Price promotions effects of virtue and vice products
Parreño-Selva, Josefa
;
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
27-Sep-2017
The effects of price promotion on relative virtue and vice food products
Parreño-Selva, Josefa
;
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
Dec-2018
Strategic group influence on entry mode choices in foreign markets
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
;
Calderón-Martínez, Aurora
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Author
9
Calderón-Martínez, Aurora
9
Ruiz-Conde, Enar
7
Mas-Ruiz, Francisco
4
Parreño-Selva, Josefa
2
Nicolau, Juan Luis
.
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Price promotions
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Reverse self-control problem
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Date issued
4
2020 - 2022
9
2010 - 2019
1
2003 - 2009
Document type
11
Article
2
Book chapter
1
Working Paper
Language
10
English
5
Spanish
Center, unit or service
1
Universidad de Alicante. Departam...