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Grupo de Investigación de la Marca Corporativa (UA.BRANDSCIENCE)
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Issue Date
Title
Author(s)
Feb-2023
El reto regulatorio de una economía basada en plataformas digitales
Montero García-Noblejas, Pilar
20-Jan-2023
Gestión del naming en la empresa familiar
Olivares-Delgado, Fernando
;
Benlloch Osuna, María Teresa
;
Pinillos-Laffón, Alberto
7-Mar-2023
Legacy of the Reactivation: The Spanish business movement born in the COVID-19 pandemic
Olivares-Delgado, Fernando
;
Benlloch Osuna, María Teresa
Jul-2023
Análisis crítico de las reformas del sistema de indicaciones geográficas de la Unión Europea
Montero García-Noblejas, Pilar
23-Apr-2023
Sustainable Outdoor Advertising: A Professional Point of View from Spain
Breva-Franch, Eva
;
Olivares-Delgado, Fernando
;
Benlloch Osuna, María Teresa
6-Apr-2023
Femvertising and COVID-19—What Did Brand Owners Broadcast during the Lockdown?
Jambrino-Maldonado, Carmen
;
Iglesias-Sánchez, Patricia P.
;
de las Heras-Pedrosa, Carlos
;
Olivares-Delgado, Fernando
;
Benlloch Osuna, María Teresa
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Benlloch Osuna, María Teresa
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Olivares-Delgado, Fernando
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Montero García-Noblejas, Pilar
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Breva-Franch, Eva
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Universidad de Alicante. Departam...
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Universidad de Alicante. Departam...