La desfijación en títulos de películas francesas: un procedimiento retórico y estratégico

Abstract

The language of the cinema uses many rhetorical and discursive procedures in order to draw the spectators´s attention. This is possible, among other elements, through the titles. We will try to show the strategic, intertextual and mnemonic character of a recurrent procedure in film titles: the ´desfijación`. After defining this concept, we will proceed to a semantic description that justifies the reason why these unities use idioms, set phrases or other fixed sequences. Finally, we will explain the formal procedures employed for the ´desfijación` of these sequences, and, consequently, to obtain the new discourse: the title.