Go to main content
Go
Navigation menu
Language
Valencià
Español
English
Home
Contact
Help
Sign on to:
My RUA
Receive email updates
Edit Profile
Go
Advanced
Teaching
Institutional
Research
Journals and Proceedings
RUA
Search
Search:
All of RUA
Journals and Conferences
Journals
Revista Mediterránea de Comunicación
Revista Mediterránea de Comunicación - 2014, Vol. 5, N. 2
for
Current filters:
Title
Author
Keyword
Date Issued
Document type
Language
Center, unit or service
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Keyword
Date Issued
Document type
Language
Center, unit or service
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 1-3 of 3.
previous
page
1
next
page
Item hits:
Items
Access
Preview
Issue Date
Title
Author(s)
2014
La evolución de la estrategia publicitaria. Del brand management a la marca adaptada y el nuevo papel del consumidor
Torres-Romay, Emma
;
García-Mirón, Silvia
2014
Estrategias ante la nueva situación tecnológica y económica del sector publicitario español
Garrido, Pablo
;
Fernández-Fernández, Paloma
;
Baños-González, Miguel
2014
La agencia de medios en el nuevo escenario comunicativo
Castello-Martinez, Araceli
Discover
Author
1
Baños-González, Miguel
1
Castello-Martinez, Araceli
1
Fernández-Fernández, Paloma
1
García-Mirón, Silvia
1
Garrido, Pablo
.
Author -
next >
Subject
3
Publicidad
2
Estrategia
1
Advertising sector
1
Agencia de medios
1
Brand
.
Subject -
next >
Date issued
3
2014
Document type
3
Article
Language
3
Spanish
Center, unit or service
1
Universidad de Alicante. Departam...