The invisible face of culture: why do Spanish toy manufacturers believe the British are most peculiar in business?
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http://hdl.handle.net/10045/4184
Title: | The invisible face of culture: why do Spanish toy manufacturers believe the British are most peculiar in business? |
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Authors: | Guillén Nieto, Victoria |
Center, Department or Service: | Universidad de Alicante. Departamento de Filología Inglesa |
Subject: | El Inglés de los Negocios |
Studies: | Máster Oficial en Inglés y Español para Fines Específicos y Empresariales |
Code: | 11005 |
Keywords: | Invisible | Face | Culture |
Knowledge Area: | Filología Inglesa |
Date Created: | 2005 |
Issue Date: | 2005 |
Editors: | Universidad de Alicante |
Citation: | GUILLÉN NIETO, Victoria. "The invisible face of culture: why do Spanish toy manufacturers believe the British are most peculiar in business?". En: Thistles : [a homage to Brian Hughs = homenaje a Brian Hughes]. Alicante : Universidad de Alicante, 2005. ISBN 84-609-5627-X |
Abstract: | Drawing on the model that explains culture through the metaphorical image of an iceberg, as well as on the concepts of cultural frame and strategic cultural orientation, the aim of this paper is to explore the reasons that might explain why Spanish toy manufacturers use adjectives such as peculiar, strict, severe, aloof, distant, unexpressive, cold, among others, to express the way they perceive their British customers. The data consists of eighteen authentic, audio-recorded face-to-face interviews with a selected sample of Spanish toy manufacturers from the Valencian Community, together with the information they kindly provided in the questionnaires they were requested to fill in. |
URI: | http://hdl.handle.net/10045/4184 |
ISBN: | 84-609-5627-X |
Language: | eng |
Tipe: | info:eu-repo/semantics/bookPart |
Link to OCW-UA: | http://ocw.ua.es/es/artes-y-humanidades/el-ingles-en-los-negocios-2006.html |
Appears in Collections: | Docencia - Artes y Humanidades - Otros |
Files in This Item:
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The invisible face of culture.doc | 475 kB | Microsoft Word | Open Preview | |
The invisible face of culture.pdf | 828,61 kB | Adobe PDF | Open Preview | |
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