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Investigación en Marketing
INV - Investigación en Marketing - Artículos de Revistas
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Issue Date
Title
Author(s)
Oct-2014
Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment
Ruiz-Conde, Enar
;
Wieringa, Jaap E.
;
Leeflang, Peter S.H.
Mar-2011
Evaluación de las comunicaciones de un congreso de marketing y su posterior publicación
Ruiz-Conde, Enar
;
Parreño-Selva, Josefa
;
Calderón-Martínez, Aurora
;
Mas-Ruiz, Francisco
1-Mar-2013
Participación y visibilidad web de los repositorios digitales universitarios en el contexto europeo
Calderón-Martínez, Aurora
;
Ruiz-Conde, Enar
Sep-2015
Leading emerging markets: capturing and diffusing scientific knowledge through research-oriented repositories
Calderón-Martínez, Aurora
;
Ruiz-Conde, Enar
12-Feb-2011
Cross-category demand effects of price promotions
Leeflang, Peter S.H.
;
Parreño-Selva, Josefa
Feb-2014
University institutional repositories: competitive environment and their role as communication media of scientific knowledge
Ruiz-Conde, Enar
;
Calderón-Martínez, Aurora
2014
Price promotions effects of virtue and vice products
Parreño-Selva, Josefa
;
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
27-Sep-2017
The effects of price promotion on relative virtue and vice food products
Parreño-Selva, Josefa
;
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
Dec-2018
Strategic group influence on entry mode choices in foreign markets
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
;
Calderón-Martínez, Aurora
1-Feb-2021
Brand strategy scope and advertising spending: The more the better?
Sellers Rubio, Ricardo
;
Calderón-Martínez, Aurora
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Author
9
Ruiz-Conde, Enar
7
Calderón-Martínez, Aurora
6
Mas-Ruiz, Francisco
5
Parreño-Selva, Josefa
2
Leeflang, Peter S.H.
.
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Price promotions
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Reverse self-control problem
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Date issued
3
2021
1
2018
1
2017
1
2015
3
2014
1
2013
2
2011
Language
11
English
2
Spanish
Center, unit or service
12
Universidad de Alicante. Departam...