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Investigación en Marketing
INV - Investigación en Marketing - Artículos de Revistas
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Issue Date
Title
Author(s)
Mar-2011
Evaluación de las comunicaciones de un congreso de marketing y su posterior publicación
Ruiz-Conde, Enar
;
Parreño-Selva, Josefa
;
Calderón-Martínez, Aurora
;
Mas-Ruiz, Francisco
2014
Price promotions effects of virtue and vice products
Parreño-Selva, Josefa
;
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
27-Sep-2017
The effects of price promotion on relative virtue and vice food products
Parreño-Selva, Josefa
;
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
Dec-2018
Strategic group influence on entry mode choices in foreign markets
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
;
Calderón-Martínez, Aurora
18-May-2021
Brand Alliances and Stock Reactions
Mas-Ruiz, Francisco
;
Nicolau, Juan Luis
;
Calderón-Martínez, Aurora
22-Jul-2021
Consumption Threshold at Which Virtue Products Become Vice Products: The Case of Beer
Ruiz-Conde, Enar
;
Mas-Ruiz, Francisco
;
Parreño-Selva, Josefa
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Author
5
Ruiz-Conde, Enar
4
Parreño-Selva, Josefa
3
Calderón-Martínez, Aurora
1
Nicolau, Juan Luis
Subject
2
Price promotions
2
Reverse self-control problem
1
Brand alliances
1
Co-branding
1
Conference
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Date issued
2
2021
1
2018
1
2017
1
2014
1
2011
Document type
6
Article
Language
5
English
1
Spanish
Center, unit or service
6
Universidad de Alicante. Departam...