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Access | Preview | Issue Date | Title | Author(s) |
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Oct-2014 | Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment | Ruiz-Conde, Enar; Wieringa, Jaap E.; Leeflang, Peter S.H. | ||
12-Feb-2011 | Cross-category demand effects of price promotions | Leeflang, Peter S.H.; Parreño-Selva, Josefa |