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Investigación en Marketing
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Issue Date
Title
Author(s)
1-Feb-2021
Brand strategy scope and advertising spending: The more the better?
Sellers Rubio, Ricardo
;
Calderón-Martínez, Aurora
18-May-2021
Brand Alliances and Stock Reactions
Mas-Ruiz, Francisco
;
Nicolau, Juan Luis
;
Calderón-Martínez, Aurora
22-Jul-2021
Consumption Threshold at Which Virtue Products Become Vice Products: The Case of Beer
Ruiz-Conde, Enar
;
Mas-Ruiz, Francisco
;
Parreño-Selva, Josefa
2022
¿Aprendiendo a arriesgar? Estrategias de respuesta a exámenes tipo test a lo largo de la trayectoria académica según el género
Martínez-Navarro, Jesús
;
Sellers Rubio, Ricardo
;
Casado-Díaz, Ana B.
;
Calderón-Martínez, Aurora
;
Fernández Díaz, Francisca María
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Author
3
Calderón-Martínez, Aurora
2
Mas-Ruiz, Francisco
2
Sellers Rubio, Ricardo
1
Casado-Díaz, Ana B.
1
Fernández Díaz, Francisca María
.
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Subject
1
Advertising efficiency
1
Brand alliances
1
Brands
1
Co-branding
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Consumption threshold
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Date issued
1
2022
3
2021
Document type
3
Article
1
Book chapter
Language
3
English
1
Spanish
Center, unit or service
4
Universidad de Alicante. Departam...