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Investigación en Marketing
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Issue Date
Title
Author(s)
Oct-2014
Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment
Ruiz-Conde, Enar
;
Wieringa, Jaap E.
;
Leeflang, Peter S.H.
1-Mar-2013
Participación y visibilidad web de los repositorios digitales universitarios en el contexto europeo
Calderón-Martínez, Aurora
;
Ruiz-Conde, Enar
Sep-2015
Leading emerging markets: capturing and diffusing scientific knowledge through research-oriented repositories
Calderón-Martínez, Aurora
;
Ruiz-Conde, Enar
Feb-2014
University institutional repositories: competitive environment and their role as communication media of scientific knowledge
Ruiz-Conde, Enar
;
Calderón-Martínez, Aurora
2014
Price promotions effects of virtue and vice products
Parreño-Selva, Josefa
;
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
27-Sep-2017
The effects of price promotion on relative virtue and vice food products
Parreño-Selva, Josefa
;
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
Dec-2018
Strategic group influence on entry mode choices in foreign markets
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
;
Calderón-Martínez, Aurora
22-Jul-2021
Consumption Threshold at Which Virtue Products Become Vice Products: The Case of Beer
Ruiz-Conde, Enar
;
Mas-Ruiz, Francisco
;
Parreño-Selva, Josefa
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Calderón-Martínez, Aurora
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Mas-Ruiz, Francisco
3
Parreño-Selva, Josefa
1
Leeflang, Peter S.H.
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Wieringa, Jaap E.
.
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Reverse self-control problem
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2021
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2013
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8
Article
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1
Spanish
Center, unit or service
8
Universidad de Alicante. Departam...