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Issue Date
Title
Author(s)
Jan-2003
Factores determinantes de los resultados derivados de las actividades de patrocinio y mecenazgo
Calderón-Martínez, Aurora
;
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
Apr-2011
Valor de marca colectiva: aproximación desde el enfoque de la eficiencia
Sellers Rubio, Ricardo
;
Mas-Ruiz, Francisco
Feb-2004
Analysing three basic decisions of tourists: going away, going abroad and going on tour
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
Nov-2006
A new marketing segmentation approach based on marginal individual utilities: applying CRM is not a chimera anymore
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
Sep-2000
Impacto de la estrategia de diversificación en la expansión a mercados exteriores sobre los resultados
Mas-Ruiz, Francisco
;
Nicolau, Juan Luis
;
Ruiz Moreno, Felipe
Jun-2000
Rivalidad en el mercado español de depósitos bancarios: la teoría de los grupos estratégicos
Nicolau, Juan Luis
;
Ruiz Moreno, Felipe
;
Mas-Ruiz, Francisco
Feb-2004
Stochastic choice analysis of tourism destinations
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
Jul-2002
Eficiencia en la distribución: una aplicación en el sector de agencias de viajes
Sellers Rubio, Ricardo
;
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
2010
Contribution of individual to collective brands
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
May-2008
The negative effects of failed service recoveries
Casado-Díaz, Ana B.
;
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
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Author
9
Nicolau, Juan Luis
4
Sellers Rubio, Ricardo
2
Casado-Díaz, Ana B.
2
Ruiz Moreno, Felipe
1
Calderón-Martínez, Aurora
.
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Subject
3
Efficiency
3
Eficiencia
2
Firm performance
2
Resultados empresariales
2
Tourism marketing
.
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Date issued
2
2010 - 2011
10
2000 - 2009
Document type
12
Working Paper
Language
7
English
5
Spanish
Center, unit or service
12
Universidad de Alicante. Departam...