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Issue Date
Title
Author(s)
Mar-2021
A machine learning approach to segmentation of tourists based on perceived destination sustainability and trustworthiness
Penagos-Londoño, Gabriel Ignacio
;
Rodríguez-Sánchez, Carla
;
Ruiz Moreno, Felipe
;
Torres, Eduardo
Oct-2020
A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making
Kauffmann, Erick
;
Peral, Jesús
;
Gil, David
;
Ferrández, Antonio
;
Sellers Rubio, Ricardo
;
Mora, Higinio
2020
The home exchange phenomenon in the sharing economy: a research agenda
Casado Díaz, María Ángeles
;
Casado-Díaz, Ana B.
;
Hoogendoorn, Gijsbert
17-Dec-2020
The effect of short-term rentals on regional hotel efficiency
Casado-Díaz, Ana B.
;
Sellers Rubio, Ricardo
25-Feb-2022
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Mas-Ruiz, Francisco
22-Jul-2021
Satisfaction and Expenditure in Wineries: A Prospect Theory Approach
Sellers Rubio, Ricardo
;
Nicolau, Juan Luis
20-May-2021
Customer perceived integrated marketing communications: A segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel Ignacio
;
Porcu, Lucia
;
Ruiz Moreno, Felipe
5-Feb-2020
Selling the past. The use of history as a marketing strategy in Spain, 1900-1980
Miranda Encarnación, José Antonio
;
Ruiz Moreno, Felipe
10-Sep-2021
Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné, Enrique
16-Feb-2021
Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share
Sellers Rubio, Ricardo
;
Mas-Ruiz, Francisco
;
Sancho-Esper, Franco
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Rodríguez-Sánchez, Carla
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Sellers Rubio, Ricardo
13
Sancho-Esper, Franco
11
Casado-Díaz, Ana B.
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Ruiz Moreno, Felipe
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Advertising
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2024
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2023
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2022
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2021
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2020
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Universidad de Alicante. Departam...
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Universidad de Alicante. Departam...
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Universidad de Alicante. Institut...
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Universidad de Alicante. Departam...
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Universidad de Alicante. Departam...
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