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Access	Preview	Issue Date	Title	Author(s)
		Mar-2021	A machine learning approach to segmentation of tourists based on perceived destination sustainability and trustworthiness	Penagos-Londoño, Gabriel Ignacio; Rodríguez-Sánchez, Carla; Ruiz Moreno, Felipe; Torres, Eduardo
		Oct-2020	A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making	Kauffmann, Erick; Peral, Jesús; Gil, David; Ferrández, Antonio; Sellers Rubio, Ricardo; Mora, Higinio
		2021	Investigación cualitativa en marketing mediante Atlas.ti: desarrollo, aplicación y evaluación en una nueva asignatura del grado en Marketing	Sancho-Esper, Franco; Rodríguez-Sánchez, Carla; Ostrovskaya, Liudmila; Campayo Sánchez, Fernando; Romero-Ortiz, Azahara; Fernández Díaz, Francisca María; Vives, Aldric; Mora Fernández, Carlos
		2020	La importancia de la responsabilidad social corporativa en centros deportivos	Ríos Riquelme, Raúl; Sancho-Esper, Franco; Tortosa-Martínez, Juan
		2020	The home exchange phenomenon in the sharing economy: a research agenda	Casado Díaz, María Ángeles; Casado-Díaz, Ana B.; Hoogendoorn, Gijsbert
		17-Dec-2020	The effect of short-term rentals on regional hotel efficiency	Casado-Díaz, Ana B.; Sellers Rubio, Ricardo
		25-Feb-2022	The effect of movie and television placements	Sharma, Abhinav; Nicolau, Juan Luis; Mas-Ruiz, Francisco
		2020	La técnica de recogida de dudas de forma anónima a través de los Cuestionarios de Incidencias Críticas (CUICs) como herramienta de mejora del aprendizaje e incremento de la motivación del alumnado	Ostrovskaya, Liudmila; Sancho-Esper, Franco; Rodríguez-Sánchez, Carla; Miquel Romero, María José; Campayo Sánchez, Fernando; Romero-Ortiz, Azahara; Pérez Server, Ester; Fernández Díaz, Francisca María
		22-Jul-2021	Satisfaction and Expenditure in Wineries: A Prospect Theory Approach	Sellers Rubio, Ricardo; Nicolau, Juan Luis
		20-May-2021	Customer perceived integrated marketing communications: A segmentation of the soda market	Suay-Pérez, Francisco; Penagos-Londoño, Gabriel Ignacio; Porcu, Lucia; Ruiz Moreno, Felipe