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AccésVista prèviaData publicacióTítolAutor/s
Acceso abiertoPenagos-Londono_etal_2021_JDestMarketManag_final.pdf.jpgde març-2021A machine learning approach to segmentation of tourists based on perceived destination sustainability and trustworthinessPenagos-Londoño, Gabriel Ignacio; Rodríguez-Sánchez, Carla; Ruiz Moreno, Felipe; Torres, Eduardo
Acceso restringidoKauffmann_etal_2020_IndustrialMarketingManag_final.pdf.jpgd’octubre-2020A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-makingKauffmann, Erick; Peral, Jesús; Gil, David; Ferrández, Antonio; Sellers Rubio, Ricardo; Mora, Higinio
Acceso abiertoCasado-Diaz_etal_2020_ScandJHospitalityTourism_final.pdf.jpg2020The home exchange phenomenon in the sharing economy: a research agendaCasado Díaz, María Ángeles; Casado-Díaz, Ana B.; Hoogendoorn, Gijsbert
Acceso abiertoCasado-Diaz_Sellers-Rubio_2020_CurrIssTourism_final.pdf.jpg17-de desembre-2020The effect of short-term rentals on regional hotel efficiencyCasado-Díaz, Ana B.; Sellers Rubio, Ricardo
Acceso restringidoSharma_etal_2022_TourismManag_final.pdf.jpg25-de febrer-2022The effect of movie and television placementsSharma, Abhinav; Nicolau, Juan Luis; Mas-Ruiz, Francisco
Acceso abiertoSellers_Nicolau_2023_JHospitTourRes_final.pdf.jpg22-de juliol-2021Satisfaction and Expenditure in Wineries: A Prospect Theory ApproachSellers Rubio, Ricardo; Nicolau, Juan Luis
Acceso abiertoSuay-Perez_etal_2022_JMarketingCommunications_accepted.pdf.jpg20-de maig-2021Customer perceived integrated marketing communications: A segmentation of the soda marketSuay-Pérez, Francisco; Penagos-Londoño, Gabriel Ignacio; Porcu, Lucia; Ruiz Moreno, Felipe
Acceso abiertoMiranda_Ruiz-Moreno_2022_BusinessHistory_final.pdf.jpg5-de febrer-2020Selling the past. The use of history as a marketing strategy in Spain, 1900-1980Miranda Encarnación, José Antonio; Ruiz Moreno, Felipe
Acceso abiertoMartinez-Navarro_Bigne_2022_IntJAdvertising_final.pdf.jpg10-de setembre-2021Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?Martínez-Navarro, Jesús; Bigné, Enrique
Acceso abiertoSellers-Rubio_etal_2021_JWineEconomics.pdf.jpg16-de febrer-2021Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market ShareSellers Rubio, Ricardo; Mas-Ruiz, Francisco; Sancho-Esper, Franco

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