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Issue Date
Title
Author(s)
Jan-2015
Economic efficiency of members of protected designations of origin: sharing reputation indicators in the experience goods of wine and cheese
Sellers Rubio, Ricardo
;
Mas-Ruiz, Francisco
2016
The effect of collective brand on advertising productivity
Mas-Ruiz, Francisco
;
Sancho-Esper, Franco
;
Sellers Rubio, Ricardo
8-Nov-2017
Firm reputation, advertising investment, and price premium: The role of collective brand membership in high-quality wines
Sellers Rubio, Ricardo
;
Mas-Ruiz, Francisco
;
Sancho-Esper, Franco
16-Feb-2021
Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share
Sellers Rubio, Ricardo
;
Mas-Ruiz, Francisco
;
Sancho-Esper, Franco
17-Nov-2022
Consistency of expert product reviews: an application to wine guides
Penagos-Londoño, Gabriel Ignacio
;
Ruiz Moreno, Felipe
;
Sellers Rubio, Ricardo
;
Del Barrio-García, Salvador
;
Casado-Díaz, Ana B.
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Author
4
Mas-Ruiz, Francisco
3
Sancho-Esper, Franco
1
Casado-Díaz, Ana B.
1
Del Barrio-García, Salvador
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Penagos-Londoño, Gabriel Ignacio
.
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Collective reputation
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Reputation
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Advertising
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Advertising productivity
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2015
Document type
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Article
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English
Center, unit or service
5
Universidad de Alicante. Departam...