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Access	Preview	Issue Date	Title	Author(s)
		2016	The effect of collective brand on advertising productivity	Mas-Ruiz, Francisco; Sancho-Esper, Franco; Sellers Rubio, Ricardo
		8-Nov-2017	Firm reputation, advertising investment, and price premium: The role of collective brand membership in high-quality wines	Sellers Rubio, Ricardo; Mas-Ruiz, Francisco; Sancho-Esper, Franco
		2018	Nueva docencia de grado en inglés en la Facultad de Económicas y Empresariales: estrategias y procedimientos para la preparación y elaboración del material docente	Rodríguez-Sánchez, Carla; Casado-Díaz, Ana B.; Juana Espinosa, Susana Amalia de; Fernández Díaz, Francisca María; Moreno-Izquierdo, Luis; Ostrovskaya, Liudmila; Ruiz Moreno, Felipe; Sancho-Esper, Franco; Sartarelli, Marcello; Sellers Rubio, Ricardo
		16-Feb-2021	Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share	Sellers Rubio, Ricardo; Mas-Ruiz, Francisco; Sancho-Esper, Franco
		3-Nov-2020	Tourists’ water conservation behavior in hotels: the role of gender	Casado-Díaz, Ana B.; Sancho-Esper, Franco; Rodríguez-Sánchez, Carla; Sellers Rubio, Ricardo
		21-Oct-2020	Predictors of willingness to pay a price premium for hotels’ water-saving initiatives	Casado-Díaz, Ana B.; Sellers Rubio, Ricardo; Rodríguez-Sánchez, Carla; Sancho-Esper, Franco
		Dec-2020	Understanding in-room water conservation behavior: The role of personal normative motives and hedonic motives in a mass tourism destination	Rodríguez-Sánchez, Carla; Sancho-Esper, Franco; Casado-Díaz, Ana B.; Sellers Rubio, Ricardo