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Issue Date
Title
Author(s)
2016
The effect of collective brand on advertising productivity
Mas-Ruiz, Francisco
;
Sancho-Esper, Franco
;
Sellers Rubio, Ricardo
Jul-2016
Spanish Domestic Airline Market Structure and Incumbent Cost Response to Market Entry: Direction and Magnitude of Response
Sancho-Esper, Franco
;
Mas-Ruiz, Francisco
2016
Alcohol regulation, communication strategies and underage alcohol consumption in Spain: Implications for social marketing
Rodríguez-Sánchez, Carla
;
Sancho-Esper, Franco
Jul-2018
How trust and emotions influence policy acceptance: The case of the Irish water charges
Rodríguez-Sánchez, Carla
;
Schuitema, Geertje
;
Claudy, Marius
;
Sancho-Esper, Franco
8-Nov-2017
Firm reputation, advertising investment, and price premium: The role of collective brand membership in high-quality wines
Sellers Rubio, Ricardo
;
Mas-Ruiz, Francisco
;
Sancho-Esper, Franco
28-May-2010
Tourism Destination Image and Motivations: The Spanish Perspective of Mexico
Sancho-Esper, Franco
;
Álvarez Rateike, Jorge
2008
Competitive analysis with strategic groups: Application to the Spanish insurance sector, 2000-2005
Sancho-Esper, Franco
;
Vargas Mas, Carlos
;
Murillo, Carles
2020
La importancia de la responsabilidad social corporativa en centros deportivos
Ríos Riquelme, Raúl
;
Sancho-Esper, Franco
;
Tortosa-Martínez, Juan
16-Feb-2021
Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share
Sellers Rubio, Ricardo
;
Mas-Ruiz, Francisco
;
Sancho-Esper, Franco
3-Nov-2020
Tourists’ water conservation behavior in hotels: the role of gender
Casado-Díaz, Ana B.
;
Sancho-Esper, Franco
;
Rodríguez-Sánchez, Carla
;
Sellers Rubio, Ricardo
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Author
13
Rodríguez-Sánchez, Carla
7
Mas-Ruiz, Francisco
6
Sellers Rubio, Ricardo
3
Casado-Díaz, Ana B.
2
Sánchez, Carolina
.
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3
Advertising
3
Wine
2
In-room water conservation
2
Reputation
2
Responsabilidad social
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Date issued
13
2020 - 2023
9
2010 - 2019
1
2008 - 2009
Language
22
English
1
Spanish
Center, unit or service
23
Universidad de Alicante. Departam...
1
Universidad de Alicante. Departam...