Busca


Filtres actuals:
Comença una nova cerca

Afig filtres:

Utilitzeu filtres per a refinar els resultats de la cerca.


Resultats 41-49 de 49.
Items:
Items
AccésVista prèviaData publicacióTítolAutor/s
Acceso restringidoSharma_etal_2022_TourismManag_final.pdf.jpg25-de febrer-2022The effect of movie and television placementsSharma, Abhinav; Nicolau, Juan Luis; Mas-Ruiz, Francisco
Acceso abiertoSellers-Rubio_etal_2021_JWineEconomics.pdf.jpg16-de febrer-2021Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market ShareSellers Rubio, Ricardo; Mas-Ruiz, Francisco; Sancho-Esper, Franco
Acceso restringidoMas_etal_2021_JBusiness-to-BusinessMarketing_final.pdf.jpg18-de maig-2021Brand Alliances and Stock ReactionsMas-Ruiz, Francisco; Nicolau, Juan Luis; Calderón-Martínez, Aurora
Acceso abiertoMas-Ruiz_etal_2021_Academia_preprint.pdf.jpg23-de novembre-2021Global and local corporate social responsibility: a study of foreign entry mode choice in Spanish quoted firmsMas-Ruiz, Francisco; Rodríguez-Sánchez, Carla; Sancho-Esper, Franco; Quevedo-Puente, Esther de
Acceso abierto2019_Sancho_Mas_Academia_accepted.pdf.jpg26-de febrer-2019Competition in the Spanish domestic airline sector: Market deregulation, switching costs and route cost behaviourSancho-Esper, Franco; Mas-Ruiz, Francisco
Acceso abiertoMemories-Xarxes-I3CE-2018-19-115.pdf.jpg2019La gamificación como herramienta de motivación, aprendizaje y evaluación en el ámbito de la empresa y el marketingSancho-Esper, Franco; Rodríguez-Sánchez, Carla; Ostrovskaya, Liudmila; Ruiz Moreno, Felipe; Campayo Sánchez, Fernando; Romero-Ortiz, Azahara; Mas-Ruiz, Francisco; Fernández Díaz, Francisca María; Wagner, Claudia
Acceso abiertoRuiz-Conde_etal_2021_Foods.pdf.jpg22-de juliol-2021Consumption Threshold at Which Virtue Products Become Vice Products: The Case of BeerRuiz-Conde, Enar; Mas-Ruiz, Francisco; Parreño-Selva, Josefa
Acceso abiertoRuiz-Moreno_etal_2021_ResTransportEconomics.pdf.jpg30-de gener-2021Strategic groups and product differentiation: Evidence from the Spanish airline market deregulationRuiz Moreno, Felipe; Mas-Ruiz, Francisco; Sancho-Esper, Franco
Acceso abiertoSellers-Rubio_etal_2022_TotQualityManagBusinessExcel_final.pdf.jpg16-d’agost-2022Quality of an experience good: the interaction of price and advertising as a determining factorSellers Rubio, Ricardo; Mas-Ruiz, Francisco; Campayo Sánchez, Fernando