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Accés	Vista prèvia	Data publicació	Títol	Autor/s
		2010	Contribution of individual to collective brands	Nicolau, Juan Luis; Mas-Ruiz, Francisco
		de maig-2015	Detecting Free Riders in Collective Brands through a Hierarchical Choice Process	Nicolau, Juan Luis; Mas-Ruiz, Francisco
		de gener-2015	Economic efficiency of members of protected designations of origin: sharing reputation indicators in the experience goods of wine and cheese	Sellers Rubio, Ricardo; Mas-Ruiz, Francisco
		2016	The effect of collective brand on advertising productivity	Mas-Ruiz, Francisco; Sancho-Esper, Franco; Sellers Rubio, Ricardo
		de juliol-2016	Spanish Domestic Airline Market Structure and Incumbent Cost Response to Market Entry: Direction and Magnitude of Response	Sancho-Esper, Franco; Mas-Ruiz, Francisco
		d’octubre-2017	How Strategic Groups Act Competitively Within and Across Markets	Mas-Ruiz, Francisco; Ruiz Moreno, Felipe
		2014	Price promotions effects of virtue and vice products	Parreño-Selva, Josefa; Mas-Ruiz, Francisco; Ruiz-Conde, Enar
		de març-2014	Asymmetric rivalry within and between strategic groups	Mas-Ruiz, Francisco; Ruiz Moreno, Felipe; Ladrón de Guevara Martínez, Antonio
		27-de setembre-2017	The effects of price promotion on relative virtue and vice food products	Parreño-Selva, Josefa; Mas-Ruiz, Francisco; Ruiz-Conde, Enar
		8-de novembre-2017	Firm reputation, advertising investment, and price premium: The role of collective brand membership in high-quality wines	Sellers Rubio, Ricardo; Mas-Ruiz, Francisco; Sancho-Esper, Franco