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AccesoVista previaFecha de publicaciónTítuloAutor/es
Acceso restringido2016_Sancho_Mas_JTEP.pdf.jpgjul-2016Spanish Domestic Airline Market Structure and Incumbent Cost Response to Market Entry: Direction and Magnitude of ResponseSancho-Esper, Franco; Mas-Ruiz, Francisco
Acceso restringido2017_Mas_Ruiz_ManageDecisEcon_final.pdf.jpgoct-2017How Strategic Groups Act Competitively Within and Across MarketsMas-Ruiz, Francisco; Ruiz Moreno, Felipe
Acceso restringido2014_Parreno_etal_EJM_final.pdf.jpg2014Price promotions effects of virtue and vice productsParreño-Selva, Josefa; Mas-Ruiz, Francisco; Ruiz-Conde, Enar
Acceso abierto2014_Mas-Ruiz_etal_SMJ.pdf.jpgmar-2014Asymmetric rivalry within and between strategic groupsMas-Ruiz, Francisco; Ruiz Moreno, Felipe; Ladrón de Guevara Martínez, Antonio
Acceso abierto2017_Parreno-Selva_etal_IFAMR.pdf.jpg27-sep-2017The effects of price promotion on relative virtue and vice food productsParreño-Selva, Josefa; Mas-Ruiz, Francisco; Ruiz-Conde, Enar
Acceso restringidoSellers-Rubio_et_al-2017-Agribusiness.pdf.jpg8-nov-2017Firm reputation, advertising investment, and price premium: The role of collective brand membership in high-quality winesSellers Rubio, Ricardo; Mas-Ruiz, Francisco; Sancho-Esper, Franco
Acceso restringido2018_Mas-Ruiz_etal_IntBusinessRev_final.pdf.jpgdic-2018Strategic group influence on entry mode choices in foreign marketsMas-Ruiz, Francisco; Ruiz-Conde, Enar; Calderón-Martínez, Aurora
Acceso restringidoSharma_etal_2022_TourismManag_final.pdf.jpg25-feb-2022The effect of movie and television placementsSharma, Abhinav; Nicolau, Juan Luis; Mas-Ruiz, Francisco
Acceso abiertoSellers-Rubio_etal_2021_JWineEconomics.pdf.jpg16-feb-2021Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market ShareSellers Rubio, Ricardo; Mas-Ruiz, Francisco; Sancho-Esper, Franco
Acceso restringidoMas_etal_2021_JBusiness-to-BusinessMarketing_final.pdf.jpg18-may-2021Brand Alliances and Stock ReactionsMas-Ruiz, Francisco; Nicolau, Juan Luis; Calderón-Martínez, Aurora

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