Choice of market entry mode in China: the influence of firm-specific factors

Abstract

One of the issues attracting wider attention within the research into corporate internationalization is the choice of mode of entry into a foreign country. At present, China is one of the destinations which is acquiring greater importance in the international expansion of firms from various countries around the world. In this context, by combining the traditional theory on foreign direct investment with the resource-based view of the firm, this paper will analyze the influence of various tangible and intangible corporate factors upon the degree of commitment towards direct investment in China.