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AccessPreviewIssue DateTitleAuthor(s)
Acceso abierto2014_Tur_etal_DoxaComunicacion.pdf.jpg2014Corporate social responsibility and Pink Ribbon Campaigns. The case of the Spanish beauty and fashion brandsTur-Viñes, Victoria; Llopis-Ripoll, Carolina; Monserrat-Gauchi, Juan
Acceso abierto2017_Segarra-Saavedra_etal_RLCS.pdf.jpg28-Jul-2017Branded webserie como estrategia comunicativa. Estudio de caso de #EncuentraTuLugarSegarra-Saavedra, Jesús; Tur-Viñes, Victoria; Pino Romero, Cristina del
Acceso restringidoCastello_Tur_2020_ClinObes_final.pdf.jpg29-Jul-2020Obesity and food‐related content aimed at children on YouTubeCastello-Martinez, Araceli; Tur-Viñes, Victoria
Acceso abiertoSanchez-Olmos_Castello-Martinez_2020_JPromotManag_final.pdf.jpg2020Brand Placement in Music Videos: Artists, Brands and Products Appearances in the Billboard Hot 100 from 2003 to 2016Sánchez-Olmos, Candelaria; Castello-Martinez, Araceli
Acceso abiertoTur-Vines_etal_2022_MediaCommunication.pdf.jpg10-Jan-2022Obesogenic Features of Food-Related Content Aimed at Children on YouTubeTur-Viñes, Victoria; Castello-Martinez, Araceli; Barrilero-Carpio, Cecilia
Acceso abierto1-Apr-2020The food sector in YouTube content aimed at children: obesogenic featuresCastello-Martinez, Araceli; Tur-Viñes, Victoria
Acceso abierto2019_Monserrat-Gauchi_etal_Sustainability.pdf.jpg12-Oct-2019Interrelations between the Media and Architecture: Contribution to Sustainable Development and the Conservation of Urban SpacesMonserrat-Gauchi, Juan; Novo-Domínguez, Manuel; Torres-Valdés, Rosa-María
Acceso abiertoCastello-Martinez_etal_2023_RLCS.pdf.jpg3-May-2023La comunicación persuasiva y los propósitos sociales de las marcas: realidades y retos en el diseño de estrategias creativasCastello-Martinez, Araceli; Monserrat-Gauchi, Juan; Brigas, Joaquim
Acceso abiertoIATED.pdf.jpgMar-2013The Use of Technological Resources in the Learning Process of Advertising and Public Relations Studies from the ITE-AP Methodological ApproachCampillo-Alhama, Concepción; Alemany, Dolores; Benlloch Osuna, María Teresa; Bernad Monferrer, Estela; Castello-Martinez, Araceli; Fernández Fernández, César; González-Díaz, Cristina; Hernández-Ruiz, Alejandra; Monserrat-Gauchi, Juan; Quiles-Soler, Mari Carmen
Acceso abiertoCastello-Martinez_2022_CorporateCommunications_accepted.pdf.jpg31-May-2022Content posted by Spanish automotive sector brands on YouTube: branded content, insights and environmental commitmentCastello-Martinez, Araceli

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